Repurposing content is actually a huge thing in digital marketing. ‍ Transcribe Audio Files and Use Them to Write ContentĬontent doesn't have to be used only once and only in one single way. The more format types your content appears in, the better its chances of being seen and heard.

Whether your viewers and listeners want to go back to your content to look for information, or whether they are unable to enjoy it in anything but the written format, it's always a good idea to transcribe audio to text and upload it on your website. So, you need to offer all of them something they like. Readers won’t really play that video of yours. ‍ Upload a Transcription of Your Audio Files Podcasts too are easy to transform into content that can be enjoyed by anyone at all if you turn them into a video if you simply add images or visualization to them and then add subtitles. You don’t want YouTube or any other platform to do your transcription for you without your input.

People just skip it.Īdd to that the millions of people who are living with some percentage of hearing loss, and it becomes clear that you are cutting off a huge potential audience if you fail to add subtitles to your video files.Īutomatic transcription does exist on YouTube as well as some other platforms but usually, when you try using those tools to generate transcripts, the quality is just not good enough.

Same thing with those social media videos. If you're running a YouTube channel, you know that an overwhelming number of people watch videos without sound. Once you're done with the creation process, you want your content to reach as many people as possible. The thing with content creation is - you do the work on your content first, so that later your content can do the work for you. Upload Subtitles to Your Podcasts and Videos for Inclusivity

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